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Taycan Launch

Taycan electrifies the world’s tallest building


Porsche Middle East and Africa FZE officially kicked off its regional launch for the all-new Taycan with a special animation on the side of the Burj Khalifa in Dubai, the largest single display surface in the world with more than one million LED lights turning the facade into one big screen to celebrate the start of their Taycan introduction. 

A visually exciting light show, covering a total area of 33,000 square metres, portrayed the brand’s most important milestones from the Lohner-Porsche revealed in 1900 to the cutting-edge Taycan. Standing at 828 metres high, the iconic tower is the tallest building in the world and provided a unique setting to announce the long-awaited arrival of the first fully electric vehicle from Porsche.

To find out more please visit the Porsche YouTube channel or contact us about the Taycan.