Porsche Middle East and Africa FZE officially kicked off its regional launch for the all-new Taycan with a special animation on the side of the Burj Khalifa in Dubai, the largest single display surface in the world with more than one million LED lights turning the facade into one big screen to celebrate the start of their Taycan introduction.
A visually exciting light show, covering a total area of 33,000 square metres, portrayed the brand’s most important milestones from the Lohner-Porsche revealed in 1900 to the cutting-edge Taycan. Standing at 828 metres high, the iconic tower is the tallest building in the world and provided a unique setting to announce the long-awaited arrival of the first fully electric vehicle from Porsche.
*Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. You can find more information on WLTP at www.porsche.com/wltp . For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
** Important information about the all-electric Porsche models can be found here